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Thomas Condran

Marketing strategy reports

Agencies charge $10,000 for this document. Most businesses never get one at all.

Random acts of marketing — a few ads here, some posts there — is what businesses do when there's no strategy underneath. I produce the document that fixes that: a full marketing strategy built on established strategic frameworks and live research into your actual market, not a template with your logo on it.

See packages ↓

from $275 · Full strategy

Cover of a marketing strategy report from the Marketing OS for Lakerain Blading Lipstain

What you get.

What's inside

  • Diagnosis: where you actually are — market, competitors, customer insight (researched, not assumed)
  • Positioning: who it's for, why you, and why anyone should care
  • Channel strategy: where to spend the next 90 days of effort and money, and what to ignore
  • Messaging direction: the marketing angles (selling messages) your campaigns should lead with
  • Measurement: what to track so you know it's working

Delivered as a boardroom-ready interactive report, written to be acted on by a small team — not admired in a drawer.

Want the campaign layer too? The Premium package bundles a full Integrated Marketing Communications (IMC) plan — campaign concepts, channel sequencing and creative direction built on top of the strategy. (The IMC plan is also available as its own service if you already have a strategy.)

Fair warning: I'll need a proper brief from you before I start. Strategy built on guesses is astrology.

Edited by hand

Nothing reaches you straight out of a machine. I review, rewrite and check every deliverable.

Revisions until it’s right

Revisions are included. If anything feels off-brand or ‘AI-ish’, I fix it.

Pick a package.

Prices in AUD. Every package is edited by hand and includes revisions. Pick the one that fits, or send a brief and I'll point you to it.

Basic

Positioning Sprint

$275

Research
Competitor + customer scan
Positioning
Included
Channel & 90-day plan
Summary
IMC campaign plan
—
Written Q&A rounds
—
Buy Positioning Sprint →

Secure checkout by Stripe · AUD

Standard

Full Strategy

$600

Research
Full market research module
Positioning
Included
Channel & 90-day plan
Full
IMC campaign plan
—
Written Q&A rounds
1
Buy Full Strategy →

Secure checkout by Stripe · AUD

Premium

Strategy + IMC Plan

$1,100

Research
Full research module
Positioning
Included
Channel & 90-day plan
Full
IMC campaign plan
Full integrated campaign architecture
Written Q&A rounds
2
Buy Strategy + IMC Plan →

Secure checkout by Stripe · AUD

Good questions.

How is this produced?

With a research-and-frameworks pipeline I built, directed and edited by me. You're paying for strategic judgment and research depth — the tooling is why it costs $600 instead of $6,000.

What businesses fit?

DTC, SaaS, local service, personal brands. If your situation doesn't fit, I'll refund before starting.

How is this different from your Market Research service?

Research tells you what's true; strategy tells you what to do. This includes a research module and builds the plan on top.

How it works.

  1. Tell me what you need

    Send the brief form, a text or an email. Pick an offer, or just describe the problem and I’ll tell you honestly which one fits.

  2. I think, the system lifts

    I research your market and choose the angles. My AI system drafts, designs and formats the heavy lifting. Then I edit every piece by hand before you see it.

  3. Review, tweak, launch

    You get finished files, ready to use. Revisions are included, and anything that feels off-brand or ‘AI-ish’ gets fixed.

More in Strategy & consulting

Send a brief.

Freelance project or a role you're hiring for — tell me what you need. I respond to all professional enquiries within 24 hours, usually much sooner.

Text to book a call
0435 741 817
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